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Welcoming digital means welcome to smooth sailing. 

 

We’ve become a generation of DIY travelers who plan, manage, and book travel online. Further, we demand better services across every channel — online, in store and over the phone — and all must be connected. Today, digital transformation is setting the course for enhancements and improvements to the overall experience. 
 
Brands must clearly understand the customer journey and define their role in the relationship. With the rise of metasearch platforms, OTAs, aggregators, point solutions, and planning-oriented commerce, SapientRazorfish and Adobe are here to help you navigate the waters.